BaoAfrik Market Research Survey

Prepared by: BaoAfrik Research Team

Date: April 2026

Time Required: 10-15 minutes

Personal Information

Please provide your basic information to help us understand our survey participants.

Email Address

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We will send you a thank you message and may contact you for follow-up research.

Section A: About You

Which category best describes you?

African living abroad (diaspora)

Traveler who brings back African products

Non-African interested in African culture

Where are you currently located?

Country

This field is required.

City

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If you're part of the African diaspora, which country are you originally from?

Section B: For Diaspora Buyers

Skip if not applicable

What African products do you miss most or wish you could access more easily?

Food ingredients (spices, flours, sauces)

Prepared foods (frozen, dried, packaged)

Beauty/cosmetic products

Traditional clothing/fabrics

Art and crafts

Music/movies

Traditional medicine

other

Where do you currently buy African products?

Local African shops

Online stores

Friends/family bringing from home

Facebook groups/WhatsApp

I can't find them

other

What challenges do you face when trying to find authentic African products?

Products not available locally

Too expensive

Don't trust the quality/authenticity

Don't know where to look

Products are outdated/expired

other

How much do you typically spend on African products per month?

Less than €20

€20-50

€50-100

€100-200

More than €200

Please select an option.

How often do you look for African products online or in stores?

Weekly

Bi-weekly

Monthly

Quarterly

Rarely

Please select an option.

What factors would make you trust a seller of African products?

Verified ID/profile

Reviews from other buyers

Detailed product photos

Video calls with seller

Secure payment methods

Return policy

other

How important is it that the seller is located near you?

Very important - must be in my neighbourhood

Somewhat important - anywhere in my country

Not important - will pay for shipping

Prefer distant sellers

Please select an option.

How comfortable are you with buying African products online?

Very comfortable

Somewhat comfortable

Neutral

Somewhat uncomfortable

Very uncomfortable

Please select an option.

Section C: For Travelers/Sellers

Skip if not applicable

How often do you travel to African countries?

Every 2-3 months

Every 6 months

Once a year

Every 2 years

Rarely

Please select an option.

Have you ever brought African products back from your travels to sell or share?

Yes, regularly

Yes, occasionally

Tried once or twice

Never, but interested

Never, not interested

Please select an option.

What types of products do you typically bring back?

Food and spices

Textiles & clothing

Art and crafts

Beauty products

Jewelry

Electronics

other

What is the typical value of merchandise you bring back per trip?

Under $100

€100-500

€500-1,000

$1,000 - $2,000

Over $2,000

Please select an option.

What challenges do you face when trying to sell African products?

Finding buyers

Pricing products correctly

Building trust with buyers

Payment processing

Shipping and logistics

Legal compliance issues

other

What would make it easier for you to sell African products?

Dedicated selling platform

Automatic buyer matching

Secure payment processing

Shipping support

Marketing tools

Legal guidance

other

What information would you want to share in your seller profile?

Travel schedule

Product specialties

Countries visited

Verification badges

Customer reviews

Contact preferences

other

Section D: For Culture-Curious Buyers

Skip if not applicable

What attracts you to African products?

Unique flavors/ingredients

Cultural authenticity

Artisan craftsmanship

Supporting African communities

Unique designs

Natural ingredients

other

What types of African products are you most interested in?

Food and spices

Art and decorations

Clothing & accessories

Beauty & wellness products

Music & books

Home decor

other

How do you typically discover new African products?

Social media

Friends' recommendations

Cultural events/festivals

Online marketplaces

Travel experiences

Documentaries/media

other

What is your typical budget for African products per purchase?

Under €25

€25-50

€50-100

€100-200

Over $200

Please select an option.